Case Studies
I work with founders, organizations, and creative teams who need content that actually connects — clear, structured, and built around the people it’s meant to reach.
Over 20 years of bilingual editorial work across digital media, brand strategy, and publishing have given me a specific set of skills: the ability to transform complex information into content that reads well, sounds right, and serves its audience — in English and Spanish, across formats, registers, and cultures.
A significant part of my editorial practice has been dedicated to women’s empowerment, Hispanic communities in the US, and LGBTQ+ projects. More than 50 of my 100+ clients have been women founders, creatives, and activists. That context shapes every editorial decision I make — who the content speaks to, how it speaks, and why precision and clarity matter.
Content Strategy · Editorial Voice Design · Stakeholder Research
Keuka College
Multi-audience content strategy and editorial voice design for a full university brand redesign — 50+ stakeholder interviews, four distinct audience voices, 40% improvement in investor engagement.
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Bilingual Editorial · Platform Launch · Team Management
Intuitive Music Portal
10 years of bilingual editorial production for an international electronic music platform — 2,000+ articles, 204,000 daily visits at peak, partnerships with Warp, Kompakt, and Raster-Noton.
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Bilingual Editorial · Historical Research · Interview & Transcription
The Marquee Club Archive
18 years reconstructing four decades of rock, jazz & blues history — 100+ bilingual articles, first-hand interviews with renowned artists, cited by three major productions.
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Brand Voice Development · Narrative Writing · Bilingual EN/ES
Brand Discovery Cards
A customized bilingual editorial card system designed to surface authentic brand identity — applied to 40+ clients, predominantly women founders and creatives, across the US and Spain.
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AI-Assisted Video Production · Script Editing · Timing & Rhythm
Deya Before The Myth
AI-narrated micro-documentary scripted from raw historical data — 8 scenes, 30 seconds, strict timing constraints, and a precisely calibrated editorial voice. Snap, snap, snap.
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